Jens Christian Møller is the CEO of CaviArt, a company that produces seaweed caviar and pearls. Listen as he explains how a failed biology experiment became a global success.

When Jens Christian Møller first shared samples of his seaweed caviar in supermarkets several years ago, people would sometimes spit it out when he told them what it was made from. Times have changed. Today, 70-80 percent of what is presented as caviar garnish in restaurants is in fact seaweed.

Listen as Jens Christian tells the sustainable success story that has saved so many of the fishes in the deep blue sea.

This podcast is a part of a series on green ambitions in which August Septimius Krogh speaks with directors and leaders of small and medium sized companies that are thinking and acting green.